From Disney, Publix, Sea World - to billboards, Radio endorsements and TV sponsorships - Media Right changes up our media plan to keep things fresh and attract new customers for our Hair Salons. She is a wonder!!!!!
MediaRight Advertising has 25 years experience in media buying and can maximize how budget is spent based on you objectives & budgets.
Our Services include:
- Negotiating Rates with all stations to get the best deal
- Negotiating added value and free spots for the commitment of dollars
- Working with the stations to get free sponsorships, spots
- Placement of all schedules, radio, TV, newspaper, internet, outdoor
- Detailed information to the client on when the media runs
- Media calendars provided monthly
- Pricing will be determined by the project – either a percentage of the commission, or an hourly/project rate.
We provide top line media consulting and review your current plans and make recommendations and changes to make your buys more effective!
Including:
- Development of how Budget will be spent based on client objectives and dollars
- Developing a media calendar based on client objectives
- Development of promotions for the year
- Strategies to achieve the client goals
- Identifying cross promotional opportunities and developing them
Media buying is more than just buying media! We also specialize in the development of traffic building promotions, sponsorship opportunities, coordinate remotes or other large scale events and develop new ideas and better ways to reach your customers
Media Right can assist you creative needed to compel your customer to take action!!! We can use your existing TV, Radio and other creative pieces, and/or tweak them to make them more effective.
Examples of Creative Services
- Writing, proofing and editing of all radio spots if needed
- Writing, proofing and editing of all Television tags
- Writing and production of TV spots for paid TV advertising
- Securing free production on TV spots for offers, etc.
The best advertising resluts come when you measure their success. Media Right regularly develops tracking system for measuring advertising vehicles. This is done through adding creative codes developed for tracking, engaging focus groups to determine the best message to reach the customer, training staff about asking "where did you see us", and preparing tracking sheets to review sales figures for times of year when certain creative is running. WE TRACK!!!!
We also make sure you are getting what you are paying for. We post TV buys and get makegood schedules if necessary, check and approve all media bills before payment is made, and check over all media to make sure it ran as ordered.